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Tim Schütz: "Your Clothing is Toxic”: Mass Media and the Interpellation of the Fashion Consumer

One of the many powerful dimensions of this image is portraying the presence of toxicity in everyday products. Fashion could point to many different kinds of clothing, but I think the choice of the T-Shirt is purposeful. Like the mass media addressed in the title chosen for the image, the T-Shirt is aimed at a mass audience. While the presented item is a "regular" or "unisex" version, the pink color in the background could indeed communicate a more feminized dimension of fashion production.

Tim Schütz: "Your Clothing is Toxic”: Mass Media and the Interpellation of the Fashion Consumer

In addition to addressing the toxicity of a mass-produced object like the T-Shirt, the image makes a claim about toxicity in on the scale of the domestic as well as personal space. The interpellation of the individual reader is quite clear in the sub-headline. Here, the clothing closet is invoked as an intimate but also opaque space, where toxicity is not expected to be found.