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While the visualization shows a postal-like picture of what is labeled as 'the lake effect', the ethnographer presents as with a different understanding, much more complex and even opposite to the sunny postal. The combination of this image and caption is nicely developed. The reflection about pure, as opposed to toxic, will connect the author with a very rich anthropological tradition  (Mary Douglas comes to my mind). 

The notion of what is toxic about Michigan is slightly confusing, is it politics? Is it the storm? Is the way in which the city is organized?  

This image works very well to problematize the way in which Michigan is portrayed, which contrasts with the ethnographer's local experience. 

It is quite clear that Michigan is not as "pure" as in the picture, but perhaps the notion of what is toxic about it could be further developed.