James Adams: Toxic Public Welfare 2

My eye was immediately drawn to the the large bold letters "fuck raw." I then processed the image of the pill and the rest of the advertisement to understand that it was marketing the drug PrEP as a way of preventing the transmission of HIV. I then began to notice the context, how the add plastered onto wooden panels running along a brick wall. I can see the graffiti in the background, the trash and leaves building up in the crease between the panels and the black granite floor. You can also see the edges of other advertisements and get a sense of the series of adds lining what appears to be a sidewalk in a downtown area. It is a small-yet-complicated image with lots to explore. In the end, however, my eyes gravitated back towards the photo's powerful statement of sexual freedom.